Our Philosophy

It is our strong belief that by creating a positive experience and serving our clients to the utmost ability it is possible to promote a better and more socially aware environment by creating a domino effect in which humans treat others as equals and are passionately concerned with the goals, aspirations and potential of each other, putting such ideals on the same level of importance as one’s own. It is this belief that drives our commitment to understand, guide, support, serve and meet your needs at every encounter with us. If you have any questions, concerns, comments or suggestions as to how we are meeting our commitment, please feel free to let us know via email sales@schlottco.com

Saturday, December 29, 2007

How to import Adsense into your affiliate marketing

A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are the best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them on your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, you probably were thinking about these benefits, too, before deciding to join an affiliate program.



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Of course you want to earn a huge commission. Who wouldn't? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products on your website; thereby, increasing your chance to earn a commission.

The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

Becoming an Adsense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!

Thursday, December 27, 2007

Ebay Success - Buy that item for a Bargain Price

Ebay Success - Buy that item for a Bargain Price

The internet has opened a whole new world for the astute shopper. It's now pretty easy to find rare items that in the past could have taken months or even years to source. Now, thanks to Ebay and other online auction sites, you have instant access to a massive range of new, used and collectable goods, all from your own home with the click of your mouse.

However, this means that an item that once would have gathered dust in the back of a second hand store now has global exposure, and collectors worldwide have the opportunity to get their grubby mitts on it. This could mean a bidding frenzy on Ebay. So here's a few tips to get you on the right path to snagging a bargain.

1 - Search for misspelled items. With the thousands upon thousands of items listed on Ebay each and every hour worldwide, chances are that there are a lot of sellers that accidentally misspell keywords in the title that will prevent the item from showing up in a regular search. If few people can find the auction, then few people will bid and the final price will likely be much lower than it's correctly spelled cousin. Tools like The Auction Engine provide search capabilities to help find some of these misspelled gems.


2 - Don’t bid on a 99c item – watch for later. Sellers list items for 99c for two main reasons. One, the Ebay listing fee is cheaper if it starts under $1, and two, items with a low starting price usually attract a lot more attention. Say for example, two sellers list an identical Nikon SLR camera. One starts at 99c, the other at $100 and usual selling price is around $130. The average buyer browsing the SLR listings will probably just ignore the $100 item, but will be exited by the 99c one, open it up, have a read, watch the item and maybe make a bid. The $100 camera may slip away unsold and unwatched without a single bid, but because of the traffic that the 99c starter gets, the final price may well exceed $130. By all means, don’t ignore the 99c items, but stick them in you watch list for later. The item with the higher start price may be the real bargain.





3 - Sniping – Just nasty, or a handy buyers tool? When I first started buying on Ebay, I couldn’t understand how I could have the winning bid and then seconds before the auction close, someone would outbid me by a few cents. Then I discovered sniping tools. So if you can’t beat them, join them. They provide some nice features which improve your bidding experience, such as the ability to set bidding limits across multiple items and the option to cancel a snipe if you find something better – much easier than trying to cancel a winning bid. My favourite sniper is called JBidWatcher, which I like for a few reasons. One, it’s a program that runs on your own PC, so you don’t have to sign up to a web site and hand over your Ebay password. Two, it’s Open Source, which means it’s free and the program code is available to be scrutinized by any nerd. If there was any dodgy spyware in it, the whole internet would know! And Three, you can setup bidding limits so that you can set up to bid on many of the same item from different sellers, but if you win one, then it won’t bid on the others. Nice. Just make sure you get the real Open Source version from http://sourceforge.net/projects/jbidwatcher/ (Sourceforge is where all the Open Source programmers hang out) - the downside to the open source code is that anyone can take it, alter it for their own benefit such as adding spyware, and then make it available from software search sites.

4 - Check out the bidding history and then research the other bidders. This can be a lot of work, but for big ticket items, it may be worth it. At the top of the item details, there will be a History link. Open it up to see how many other people are bidding and how many bids each person has. If the highest bidder has made lots of bids, this probably means that the maximum price they've set isn’t much higher than the current bid as they've eased their way up a few dollars at a time to just push the previous high bidder off their perch. The next thing you can do is view the other bidder 's feedback and have a look at other items they’ve won. They may purchase similar items regularly giving you an indication of how much they’re willing to pay for an item, which will give you a guide on what you should set your maximum bid to.

5 - Beware shipping and hidden insurance costs. Always be sure to factor shipping and insurance costs into your final maximum bid. Some sellers, particularly those from overseas, will list the item at a low price but have a ludicrous postage amount. In addition to this, they may also have a compulsory insurance amount set too. Unlike the postage amount, the insurance amount is only displayed at the very bottom of the listing so you’ll need to go and hunt for it. I was stung buying an MP4 player from Hong Kong – I thought I was getting a bargain until I won the item, went through the checkout process, and discovered there was a $40 compulsory insurance charge attached. It was in the listing so there was nothing I could do about it, but it was buried right at the bottom where I didn't notice it. Beware!

Most of all have fun. Ebay and other auction sites are a great way to find collectables as well as new and used household items. The convenience of shopping from home is wonderful, and the thrill of snagging a bargain is always exhilarating. Best wishes and happy bidding!