8 SIMPLE STEPS TO COLLECTING TESTIMONAILS

And what the heck to do with them once you’ve got them


8 SIMPLE STEPS TO COLLECTING TESTIMONAILS


1. Rely on Current Kudos. If you have received positive feedback from your active clients, then you may have some great testimonials hiding within to post on your site. If you know that an active client was pleased with your business, product or service then simply send an email, make a call or make a visit and get something in writing.
2. Include a link or form on your site next to a testimonial you have already posted to encourage more positive feedback. Offer your guests a chance to comment.
3. Create an auto responder that contact your clients within your specified time frame (i.e. after they have purchased something, a week later or even a month after implementation) and ask them how they are enjoying your product or service and offer a chance for them to give feedback on their experience with your company. Need help creating an auto responder? We can help you visit www.schlottco.com/resources
4. Ask for feedback, good or bad on newsletters, website, emails and during phone conversations.
5. Offer a service or product at a reduced price or free in exchange for a testimonial. You could even offer a testimonial for them in exchange for the same!
6. An of course, when you receive a letter or email from your customers with positive feedback post it up, that is after receiving permission.
7. Feature a client once a month online, in newsletters and in any communication, they must provide you a testimonial to be featured. The added bonus for them is free cross promotion
8. Have a links or customer page in which you list your most valued clients and a link to their site, in order to be on this page they must provide you with a testimonial



And what the heck to do with them once you’ve got them

Put best testimonials front and center on your homepage to establish credibility in that first 30 seconds

Place a testimonial in the middle of your about us or sales copy in order to back up the claims that you make upfront

Dedicate an entire page to testimonials, make the page personal and interesting, and maybe add pictures, events, links and/or a comment area for others to post positive feedback as well.

Include testimonials on every page, or at least your most viewed pages so that no matter what page your guests visit you are establishing and re-establishing your credibility.

Include testimonials in your newsletters in the sidebar or feature a short liner in your email signature. To get your customer to agree to having their testimonial as part of your signature, include a link back to their website for cross promotion.

Feature a client, along with their testimonial once a month online, in newsletters and in any communication. They must provide you a testimonial in order to be featured – another way to collect testimonials as well – cross promotion is the added bonus for those participating


Dedicate a page to links back to your clients, in order to be on their page, they must submit a good testimonial to you.

Don’t edit your testimonials or make up testimonials. If you can’t post a comment or testimonial as your client as written them then don’t post it. You can’t establish credibility without honesty; the two go hand in hand.

And never use a customer comment or testimonial with out permission


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