Be an Online Superstar

What’s the whole reason we invest the time, money and resources into building a website for our company? An increase of sales. And how do we increase our sales via our web address? More visitors. That’s where many companies deploy and SEO strategy. But most companies don’t realize there is more to the SEO equation than just a banging site or the most attractive keywords. Another key ingredient is promotion. Don’t shy away, it’s not as hard as it seems. The only thing to keep in mind is that search engines are increasingly able to detect natural, organic link building processes.

Below are ways that we, in a matter of a week were able to grow our page views form 4 to over 3,000. Our techniques were not only implemented to improve search engine rankings but also strengthen the natural growth of users that find us through systems other than search engines, ultimately visiting our site via bookmarks, links and direct type-ins.



ADVERTISMENT
GOOGLE ADWORDS
While google adwords is not the magical medicine for a low ranking site, it does offer valuable perks for improving your ranking. Apart from placing ads on Google it gives you unique tools that help you check and test the progress of your efforts from how many people are visiting your site, how long they are staying on your pages, which pages they are viewing the most, but also from where they entered your site. This invaluable information pinpoints your losses and wins to help you target the most effective efforts.

COMMUNITY BUILDING
Community building can be the e-marketer’s dream come true. It is very hard to implement a full-scale community that develops into a central reference and gathering point for your industry.

Communities can be formatted in such systems as blogs, forums, wiki, and other multi-user interfaces. Once a community is established, it’s imperative to have frequent updated content and invitations. It is up to you, not the community to keep the forums and discussions rolling. If achieved your community can become the gold mine of your marketing success naturally building sources for unlimited links.

PRESS, PRESS and more PRESS
It can cost pretty penny to get the press involved in your site and business You must have note worthy news and something a reporter can get excited about. But this can be highly effective. PRNewsWire and PRWeb are great resources for submitting your stories and news as they feed into Yahoo! And Google News. We have also submitted stories and articles to ArticleAlley, an online community of free content. The purpose of this is to compel the community to snag your article and/or content and place it in their blogs, sites, newsletters and the likes with links embedded in the article pointing back to your site. Setting you up as not only an online resource and authority on said subject, but builds natural links back to you for optimization of your website. Bottom line, improving your rankings

COMPETE FOR YOUR LINKS
There are methods for investigating where your competitions are obtaining their links and visitors. With this information you can vie to compete on listed sites for your competitors viewers. Below is a list of systems that allow you to research the link power of your competitors.

Using Yahoo! Search:

Linkdomain: url.com
Link:http://www.url.com/page.html
Linkdomain:url.com word
Linkdomain:url.com – term
Linkdoamin:url.com –site:url.com


FRIENDS IN CYPERSPACE
In all marketing the number one resource of leads and more leads is always networking. In our digital age, online networking comes into play just as important as face to face networking parties. Through places like myspace, online forums, blogger, twitter, chatrooms, googles groups, hi5, facebook and so on can generate excellent opportunities for sales as well as additional venues to connect with your potential clients. To view a list of online social networks to get you started, visit www.schlottco.com/resource.html

Keep in mind that no matter where your customers see you, be it on the street, in your store or online that you keep a consistent image, presence and personality in order to increase your online popularity and become a SUPERSTAR.

Written by: Sarah Schlott
The Schlott Co