THE 3 HECKS OF SEO!
What the heck is SEO?
SEO is all the rave in web development and e-marketing, however many businesses don't really know what SEO is or what it can do for their company. SEO, Search Engine Optimization, is the proactive practice of optimizing your website so that it is read, catalogued, and then listed in various search engines (i.e. Yahoo!, AOL and Goggle.) In simpler terms, the more optimized you website is the more aware of your website the search engines become, the higher you list when someone searches for anything relevant to your site, the more traffic you get to your website
WHY THE HECK do I need SEO?
When you or your client is looking for locations, services, products, communities, information, etc. where is the first place a search beings?
That's right, the search engine!
The majority of web traffic is driven by these major search engines - Yahoo!, MSN, Google, AskJeeves (AOL being powered by Googles's results.) If these search engines cannot find your site or your content cannot be catalogued into their databases, your site becomes a fallen tree in the forest that nobody hears - does it make a sound?
A beautifully crafted, well written, perfectly organized and easily navigated website does little for your company if potential clients and repeat clients can't get to your site due to low ranking in the search engines or no ranking at all!
Studies have shown that proper SEO can make or break your e-marketing success.
With over a billion sites registered on the web, you can't afford for yours to not even be listed by search queries conducted by your potential clients, BECAUSE Targeted visitors to a website provide publicity, revenue and exposure producing an exponential return on investment.
As the World Wide Web continues to expand with increasingly useful as well as useless information, search engines are consistently working towards improving their technology to yield relevant, informative results to it's users. Search engines accomplish this with a short list of critical operations:
1. Crawling the web with "bots" or "spiders" reading content and the hyperlink structure of the web to classify a sites relevance and importance.
2. Search engines will then index the contents of a site's pages in a massive database, meticulously managed so that a search through billions of documents can yield the most relevant pages in fractions of a second.
3. A match for a search queries is determined if the phrase or words on the page indexed match the phrase or words searched for.
4. These results are then ranked in order of importance and relevance determined upon by time on the net, phrase match, relevant documents, popularity, community networking, visitors, accessibility, programming, navigation, functionality, content and design.
Make the wrong move or no move at all and you’re invisible to the search engines, and therefore invisible to searchers. Therefore simply uploading your website and listing it with a search engine here and there is no longer sufficient when your competitors are optimizing their sites and reaping your rewards.
WHO THE HECK should do my SEO?
If you feel comfortable and have the time to devote to optimizing your website, then by all means do what is necessary to help your company. However there is a plethora of information that is both helpful and destructive concerning SEO, without prior knowledge of optimizing a site, it can be very difficult to yield the results you are aiming to achieve.
Many companies that practice SEO vary in knowledge, experience, and amount of time they are willing to spend optimizing your site. At the Schlott Co. we have a highly specialized focus, while others take a more broad and general approach. We focus on all aspects of SEO and are consistently educating ourselves on the latest "spider" trends, keyword popularity and SEO practices. Trusting a company like the Schlott Company to handle your SEO will yield a high return on your investment.
When you or your client is looking for locations, services, products, communities, information, etc. where is the first place a search beings?
That's right, the search engine!
The majority of web traffic is driven by these major search engines - Yahoo!, MSN, Google, AskJeeves (AOL being powered by Googles's results.) If these search engines cannot find your site or your content cannot be catalogued into their databases, your site becomes a fallen tree in the forest that nobody hears - does it make a sound?
A beautifully crafted, well written, perfectly organized and easily navigated website does little for your company if potential clients and repeat clients can't get to your site due to low ranking in the search engines or no ranking at all!
Studies have shown that proper SEO can make or break your e-marketing success.
With over a billion sites registered on the web, you can't afford for yours to not even be listed by search queries conducted by your potential clients, BECAUSE Targeted visitors to a website provide publicity, revenue and exposure producing an exponential return on investment.
As the World Wide Web continues to expand with increasingly useful as well as useless information, search engines are consistently working towards improving their technology to yield relevant, informative results to it's users. Search engines accomplish this with a short list of critical operations:
1. Crawling the web with "bots" or "spiders" reading content and the hyperlink structure of the web to classify a sites relevance and importance.
2. Search engines will then index the contents of a site's pages in a massive database, meticulously managed so that a search through billions of documents can yield the most relevant pages in fractions of a second.
3. A match for a search queries is determined if the phrase or words on the page indexed match the phrase or words searched for.
4. These results are then ranked in order of importance and relevance determined upon by time on the net, phrase match, relevant documents, popularity, community networking, visitors, accessibility, programming, navigation, functionality, content and design.
Make the wrong move or no move at all and you’re invisible to the search engines, and therefore invisible to searchers. Therefore simply uploading your website and listing it with a search engine here and there is no longer sufficient when your competitors are optimizing their sites and reaping your rewards.
WHO THE HECK should do my SEO?
If you feel comfortable and have the time to devote to optimizing your website, then by all means do what is necessary to help your company. However there is a plethora of information that is both helpful and destructive concerning SEO, without prior knowledge of optimizing a site, it can be very difficult to yield the results you are aiming to achieve.
Many companies that practice SEO vary in knowledge, experience, and amount of time they are willing to spend optimizing your site. At the Schlott Co. we have a highly specialized focus, while others take a more broad and general approach. We focus on all aspects of SEO and are consistently educating ourselves on the latest "spider" trends, keyword popularity and SEO practices. Trusting a company like the Schlott Company to handle your SEO will yield a high return on your investment.
